Robert Bollinger was planning to launch his B1 and B2 electric trucks before the coronavirus pandemic intrusion. The 53-year-old executive was preparing to launch his $125,000 vehicles to his customers before the epidemic. Although the caravan exhibition was halted, technical operations have been going on to ensure the trucks are flawless, can cover a mileage of 200 in a full charge and the accelerating torque 668lb.-ft.
Bollinger has been cashing into his startup to persuade Americans to drop their ICE pickup trucks and take on the electric-powered ones. One of his strategies was to shift his half-decade business to Detroit from Catskills to hand-pick engineers to design the vehicles. He hopes that his trucks can emulate the standard lorries in terms of ingenuity and enthusiasm.
Bollinger retorts that risks have accompanied the task of developing this startup. One thing that has kept his firm moving is the desire to accomplish the formation objectives. Bollinger B1 prototype is known for gracing the annual sports event of the company in 2017. B2 came two years later with 16-foot cargo capacity.
Bollinger intends to escalate production to 1000 trucks with their distribution slated for the final half of next year. With this success, the company will bolster production to approximately 3000 units to mass market these EV trucks. Bollinger reiterates that he aims to meet investors’ needs to spook growth and development and not chase after the market share.
With the rising need for clean transportation, the 2020 RAM 1500 with the eTorque Hybrid Technology is the prevalent hybrid or PHEV that truck lovers can access. However, there’s going to be a paradigm shift in 2021 with a diverse number of truck models trampling the market. These truck models include General Motors’ Hummer, Tesla’s Cybertruck, Lordstown Motors’ Endurance, and Rivian’s R1T.
The transition to electric trucks is sluggish compared to other cars. Karl Brauer of Kelley Blue Book reports that truck owners are still adamant about the change. He adds that the market for EV trucks is sluggish because truck owners are laggard adopters observing the trucks’ nitty-gritty that comes with these trucks. This move is comprehensible since vehicles are the massive assets that take time to replace and also because accessing an extensive charging system for these trucks may be taxing.
The price will also factor in consumers’ decision to buy a “green” truck versus its less fuel-efficient sibling. Axel Schmidt, an automotive analyst at Accenture, expects a markup of 30% to 50% on these vehicles.
Finally, Axel Schmidt of Accenture extenuates that truck lovers are likely to go for the ICE trucks if the price is not incentivized. The more significant the battery size, the higher the EV price. A recent study by CarGurus submits that truck owners are more likely to switch to the EV trucks in the coming ten years.